I have 11 years of experience in email marketing, website analytics, paid social media, and website management. As Digital Marketing Manager for OC Sports & Entertainment, I implemented lifecycle marketing campaigns that led to over $1.4MM in email revenue and built the digital analytics infrastructure which attributed over $115MM to marketing sources, segments, and campaigns.
I am also the Founder of Windward Foods, a company that produces and sells sustainable snacks which promote regenerative agriculture and compostable food packaging. I launched the company in 2017 with two co-founders, and since then, we have created our own product and e-commerce website and raised $13,000 through a successful Kickstarter campaign.
I am passionate about creating value for customers, partners, and the environment, and I enjoy coaching youth hockey and mentoring UCLA students in my spare time.
My three-pronged approach to digital strategy will enable you to gain clearer insights into your marketing campaigns to improve decision making and grow business outcomes.
While I am not a web developer, I have expertise in front-end marketing, branding, and experimentation of websites. I have created Wordpress, Shopify, Squarespace, and Webflow sites, which includes design, information architecture, flow management, and copywriting, as well as integration with marketing technology stacks for analytics, lifecycle, and optimization capabilities.
Windward Foods is built using Shopify, with edits made to the HTML and CSS files for increased customization. This portfolio website is custom made in Webflow. Corona Bulldogs is built using Webflow with CMS functionality. Additionally, I have managed third-party vendor relations for large-scale website projects across ocV!BE Sports & Entertainment assets.
I have extensive experience in email marketing across the customer lifecycle, including lead generation, segmentation, nurture, targeted conversion, re-engagement, abandoned cart, feedback loops, CAN-PAM, and CCPA adherence.
Proper targeting and experimentation through these platforms increases the amount of first-party data we can collect - a priority in today's privacy-first society.
Many of the campaigns I lead are integrated across multiple channels. View my separate Campaigns landing page to view integrated and lifecycle campaign highlights.
View Campaigns Landing Page