The Windward Foods story begins in Hawai’i. When I was young my grandparents, Steve and Gloria, who were both from the islands, inspired my love for food. From them I learned to cook. From them I learned my culture and place. Windward is built on this foundation.
We worked with Dezign Media Co to create our brand logo, color scheme, and packaging. Our photography partner, DJ's Photo Lens, helped us capture the Windward brand out in the wild.
Our jerky is 100% grass-fed and grass-finished from regeneratively raised cattle, with marinades using high quality ingredients, natural preservatives, and packaged in eco-friendly bags. We always have - and always will - take steps to ensure the best possible beef jerky for our customers and our planet.
All copywriting, product/food images, Photoshop comps, and icons are created me.
Goal: Raise $10,000 in 30 days to fund our first round of sustainable packaging.
Process: We created a set of micro-goals designed to be featured on Kickstarter's "Projects We Love" and leverage both our own audience and Kickstarter's lists.
Results: We raised a total of $12,982 in 30 days through 233 backers and successfully shipped new orders within 2 months following the campaign.
