Sports & Entertainment

Map Your Cross-domain User Journeys

Sports & Entertainment organizations have a myriad of fan and participant communications that go out across several channels. Oftentimes, these messages are created and siloed within different marketing teams like Partnerships, Social, Digital, Brand, and more. Measuring both short-term and long-term return for marketing campaigns and channel investments becomes difficult to accomplish under these circumstances.

With over ten years sports marketing experience, I'll work with you to understand your best performing audiences, user journeys, and marketing channels. I'll establish governance procedures and documentation for your team to use when creating tacking parameters so that you're able to optimize your marketing campaigns using clean, consistent data that is pushed to your data warehouse for further analysis and segmentation.

platforms & Software

Google Tag Manager
Google Analytics 4
Google Search Console
BigQuery
Google Ads
Looker Studio
Databox
Eloqua
HubSpot
Klaviyo
MailChimp
Semrush
Screaming Frog
Microsoft Clarity
Meta Ads
Facebook
Instagram
Later
Formstack
Daysmart Recreation
Ticketmaster
SportsDigita
SportsEngine
Shopify
Webflow
Wordpress
Umbraco
Recharge
InDesign
Illustrator
Photoshop

Service Breakdown

Customize our partnership with the below services.

Infrastructure

campaign strategy

lifecycle marketing

Audit Existing Infrastructure
Audit Existing Strategy
Audit Existing Infrastructure
New Account Creation
Map User Flows
Audience Segmentation
Custom Event Tracking
SOP Development
Automation Development
Tag Configuration
UTM Standardization
Lead Generation & Nurture
Data Filtering
Content Categorization
Content Analytics
Conversion Tracking
Documentation & Governance
Data Capture - Zero/1st Party
Cross-domain Analytics
Custom Reporting
Targeting Strategy
Debugging
Data Privacy Guidelines
Platform integrations

Digital infrastructure

Audit Existing Infrastructure
New Account Creation
Custom Event Tracking
Tag Configuration
Data Filtering
Conversion Tracking
Cross-domain analytics

campaign strategy

Audit Existing Strategy
Map User Flows
SOP Development
UTM Standardization
Content Categorization
Documentation & Governance
Custom Reporting
Data Privacy Guidelines

lifecycle marketing

Audit Existing Infrastructure
Audience Segmentation
Automation Development
Lead Generation & Nurture
Content Analytics
Data Capture - Zero/1st Party
Targeting Strategy
Platform Integrations

Content Analytics

Creative content experimentation is a must in modern marketing strategy. Knowing what types of content drive the most engagement and outcomes across different audience segments ensures your organization will always send the most relevant communications to the right audience at the correct time.  

Content analytics dashboard
Lifecycle marketing automation

Tailor And Automate Your Messaging

Successful lifecycle marketing campaigns should send the right message to the right audience at the right time. We'll partner with you to strategize and implement a lifecycle marketing platform to seamlessly communicate with your customers and prospective customers without relying on outdated batch-and-send style communications.

Contact

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