Sports & Entertainment organizations have a myriad of fan and participant communications that go out across several channels. Oftentimes, these messages are created and siloed within different marketing teams like Partnerships, Social, Digital, Brand, and more. Measuring both short-term and long-term return for marketing campaigns and channel investments becomes difficult to accomplish under these circumstances.
With over ten years sports marketing experience, I'll work with you to understand your best performing audiences, user journeys, and marketing channels. I'll establish governance procedures and documentation for your team to use when creating tacking parameters so that you're able to optimize your marketing campaigns using clean, consistent data that is pushed to your data warehouse for further analysis and segmentation.
platforms & Software
Customize our partnership with the below services.
Creative content experimentation is a must in modern marketing strategy. Knowing what types of content drive the most engagement and outcomes across different audience segments ensures your organization will always send the most relevant communications to the right audience at the correct time.
Successful lifecycle marketing campaigns should send the right message to the right audience at the right time. We'll partner with you to strategize and implement a lifecycle marketing platform to seamlessly communicate with your customers and prospective customers without relying on outdated batch-and-send style communications.